How We Started
Back in 2019, we were running separate consulting practices. Darren focused on financial planning for small manufacturers, while Sophie worked with retail businesses on their expansion strategies. We kept running into the same problem.
Business owners would come to us with great ideas but couldn't get the financial backing they needed. Banks wanted detailed projections. Investors asked tough questions about cash flow. Many good businesses never got off the ground because they couldn't present their case properly.
"We realized that business success isn't just about having a good product or service. It's about understanding the numbers and presenting them in a way that makes sense to everyone involved."
So we combined our expertise. Darren's background in finance with Sophie's experience in business development created something neither of us could offer alone. We started fynovariq in early 2020, right before everything changed with the pandemic.
That timing taught us a lot about resilience. We watched businesses adapt, pivot, and find new ways to grow. The companies that had solid financial foundations were the ones that made it through.